June 18, 2010
Last week I had the pleasure of working with the Nike team to create imagery for their World Basketball Festival announcement. I would be working with Yi JianLian and Kevin Durant for the project. Nike has always been good to me and the creative process is a very interactive one – they are a dream client. We had been tossing ideas around for a few weeks and I suggested doing an overhead shot with Yi and Kevin surrounded by kids – it seemed like a great idea to represent the inaugural festival. Fast forward to me working with our wrangler to introduce 40 teenaged kids to two very well known 7′ basketball players. For one quick second before I climbed the 18′ ladder to take the photo, with kids screaming and begging for autographs, I thought, why cant I just do things the easy way?! I took a deep breath, climbed to the top of my perch and got things in order as I knew this was our money shot. We had seven minutes from the time the kids entered the room until they left and the time in between went off without a hitch. The casting was perfect, the kids were great and my team and I pulled it off. It was a blast! We did shoot some additional frames of the “easy shot” with Yi and Kevin and about 5 or 6 kids and those shots were nice but didnt compare. I knew in our initial meetings that the overhead was the way to go. I think Nike was hoping I would just want to do the “safe shot” with the small group of kids but I appreciate their faith in me as its always nice to be able to push the envelope with the client’s support.