FUEL

January 23, 2012

It is always an honor to get the call from the team at Nike for their photo needs. This past week was no exception at the launch of the new Nike FUEL. I had the good fortune to photograph, for the first time, the legendary athletes Lance Armstrong and Carmelita Jeter. I also shot future NBA MVP Kevin Durant who I have worked with countless times before. Looking forward to shooting him again at this years All Star Game. Thanks to the Nike team and my kick ass photo crew who helped to make the day a success.

 

Advertisements

World Basketball Festival

August 20, 2010

I am just about recovered after a phenomenal, but exhausting, week shooting with Nike for the World Basketball Festival in New York. I worked with the Nike team to photograph one player from each of the 5 countries represented in the tournament.  We created content on each individual athlete and then created a group shot that would represent the event.  The week was great and the 5 players we shot – Kevin Durant from the US, Yi Jian Lian from China, Boris Diaw from France,Carlos Arroyo from Puerto rico and Anderson Verrajao from Brazil – were excited to be a part of the project. While I love the group shot we did, I think my favorite image is the shot below of Kevin Durant.2010 Nike World Basketball Festival

United We Rise

June 18, 2010

Last week I had the pleasure of working with the Nike team to create imagery for their World Basketball Festival announcement. I would be working with Yi JianLian and Kevin Durant for the project.  Nike has always been good to me and the creative process is a very interactive one – they are a dream client. We had been tossing ideas around for a few weeks and I suggested doing an overhead shot with Yi and Kevin surrounded by kids – it seemed like a great idea to represent the inaugural festival.  Fast forward to me working with our wrangler to introduce 40 teenaged kids to two very well known 7′ basketball players.  For one quick second before I climbed the 18′ ladder to take the photo, with kids screaming and begging for autographs, I thought, why cant I just do things the easy way?! I took a deep breath, climbed to the top of my perch and got things in order as I knew this was our money shot. We had seven minutes from the time the kids entered the room until they left and the time in between went off without a hitch.  The casting was perfect, the kids were great and my team and I pulled it off. It was a blast! We did shoot some additional frames of the “easy shot” with Yi and Kevin and about 5 or 6 kids and those shots were nice but didnt compare. I knew in our initial meetings that the overhead was the way to go.  I think Nike was hoping I would just want to do the “safe shot” with the small group of kids but I appreciate their faith in me as its always nice to be able to push the envelope with the  client’s support.

Previous Post

February 12, 2010

It has been a wild week of travel with stops at the Super Bowl and now Dallas and I have just finished up shooting portraits for the first day of the 2010 NBA All Star Game. It began last week in Miami as I spent the weekend working with the IBM team at the Super Bowl.  Sun, sand and some photos – it was a great few days.  I headed home to regroup for what is often the craziest week of the year. I arrived in Dallas on Tuesday and hit the ground running. After escaping the blizzard in New York, it followed me to Texas – 10inches of snow and counting here in Dallas.  The weather didnt put a damper on the portraits though. I started off shooting some of the younger players including OKC’s Kevin Durant and Chicago’s Derrick Rose and finished up with the Laker’s Paul Gasol.  In between, perennial All Star’s Chris Bosh and Dwyane Wade stopped by for their photos. Looking forward to making some more great pictures tomorrow when I’ll get a chance to see LeBron and KG.