January 9, 2014

Love working with the Nike Team and the project for the Kobe IX launch was no exception. Amazing space to shoot, world class athlete and incredible gentleman. We had about five minutes and we made some pictures. Below is one of my favorites.Kobe Bryant


Black Mamba

December 13, 2012

I joined the Nike team out in Los Angeles last week for the launch of the Kobe 8 system. To represent the new shoe and Kobe’s speed, the space for the event had been designed with hundreds of paper airplanes suspended and each creation had the branding of the new Kobe sneaker. It was spectacular! It is always such an honor and pleasure to work with the people at Nike because they dont bother to do anything unless it is PERFECT. It makes me show up with my A+ Game and while I work my ass off, I know everyone else is right there with me – Kobe included.  Kobe was a pleasure to photograph as he always is even though he was a bit under the weather. He even made a point to stick around to look at the final shots with this one being one of his favorites from the day.kobe portrait

Best of the Decade

March 4, 2010

It has been a great week! It finally stopped snowing and I just found out that my ad campaign with Goodby, Silverstein and Partners was recognized as one of the Best Print Ads of the Decade.  Thats one of the best out of the last 10 years!!! Needless to say, I am thrilled with the accolades.  It still goes down as one of favorite projects of all time. Read about it below from the article that appeared in Adweek.

In 2008, Goodby, Silverstein & Partners dunked the tradition of freeze-frame action shots customarily used in NBA marketing by replacing it with an image at once emotional and iconic: the human face. Actually, make that two human faces: split-screen composites matched feature for feature. Then they had the nerve to use the contradictory tagline, “There can be only one.” Why? Because this kind of shakeup turned out to be just what pro b-ball needed. The images put a human face— flaws and all—on a sport that seldom strayed from the predictable. The fused visages of frenemies Kobe/Shaq and LeBron/Garnett reminded us that the “one” NBA is in fact a maelstrom of inimitable personalities, while removing the distance between fan and star. And it worked. The ads, shot by photographer Jennifer Pottheiser, were so influential that Time “borrowed” the idea for its May 1, 2008 cover, matching the faces of presidential hopefuls Hillary Clinton and Barack Obama. Readers knew exactly what it referred to. At a waning time for print advertising, “There can be only one” demanded attention and in the process became a part of pop culture. —Barbara Lippert